What is Brand Safety Scoring?

Brand Safety Scoring is an opportunity that will increase chances for monetization and potentially bring in new advertisers to our business. All episodes will be automatically processed against the IABs 12 brand safety categories to determine if the content is unrelated, likely unrelated, likely related, or related to a given topic.

Once processed, which can take up to 10 minutes, the content will be published and distributed as normal. There are no requirements or additional steps needed on your end. You’ll be able to find brand safety information under 'Episode Details' in Omny. Hovering over the rating you can see the associated categories.

Please reach out to our team if a clip exceeds 10 minutes, including the link of the clip that is failing to process, and we will work with Triton to get it resolved.

Thanks for your patience as we are working through this new Omny feature.